Setting up virtual video interviews
The pandemic has changed how we all do business, and many of these changes will stick. Something that has changed for me is filming interviews virtually. Usually, it’s better to film interviews in person to get the highest quality video. But, virtual interviews can provide a range of opportunities. It’s been a great way for some businesses to continue making videos during the pandemic, and there is potential for businesses to interview people who live far away without needing to rack up travel costs. This won’t be the best option for everyone, but for some businesses and organizations, it can work.
This past year I have learned some tips and tricks on how to get the most out of virtual video interviews. Here’s what I’ve learned:
Test your camera options
A virtual interview requires the interviewee to answer questions and be their own camera crew. I ask my interviewees to test the cameras available to them in order to make sure they’re using the one with the highest quality. This might mean doing a test with all the devices at their disposal, like external webcams or built-in laptop, phone, or tablet cameras. Applications like Droid Cam can turn your android phone into a webcam, so you can sit at your computer during an interview.
Choose your background
The next step is to figure out the best place to film. Many people default to their home-office, which can be a good option as your computer is likely already set up there. I ask my virtual interviewees to consider what will be behind them in the shot. You want a clean background, possibly with some items that represent you or your brand. Try to avoid clutter or mess, and be cautious about books or anything else that may contain a copyright. Definitely avoid the built-in background blurring or green screen functions in applications like zoom.
Find your shot
Once you’ve figured out where to film, it’s time to find your shot. You’ll want to sit center frame, either in a medium (waist up) or medium close up (shoulders up). It’s best to keep your eye line as centered as possible (so you’re not looking up or down at your camera). So, if you’re using a built-in laptop webcam, you might need to prop your laptop up so that you’re not looking down at it. This shot can be even harder to find when your camera isn’t built in to the same device you’re using to look at the interviewer (ie. when you’re sitting at your computer but using your phone as a webcam). In this case, you’ll need to find a way to keep your phone stable (such as with a phone tripod), and position it appropriately.
Consider the lighting
The lighting will really make or break your shot. As much as you can, set up in a bright space in your home. Try to keep windows in front of you rather than directly behind you. If that’s not an option, consider purchasing a ring light. Ring lights, a kind of ‘beauty’ light, provide flattering even lighting when placed in front of a subject’s face. Ring light and phone tripod combos have become a must-have during the pandemic, and they are super affordable.
Be mindful of sound
If possible, try to choose a quiet place in your home or office to film. There’s nothing worse than a car honking or lawn mower interrupting your interview. Consider purchasing a microphone to improve your sound quality. Your video team can help you find affordable equipment tailored to your project.
Once this has all been taken care of, remember to focus back on the interview itself! Once your shot is set up, try to let go and give the most honest and concise answers you can.
I’m happy to provide advice, and I can incorporate virtual interviews into your video project. Please feel free to reach out, and make sure to follow me on social media for updates on new services.